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American Olean teaches digital printing benefits

americanolean(Floor Covering Weekly) American Olean (AO) recently partnered with its distributor Gulf Tile & Cabinetry to teach a group of Florida designers and photographers what ceramic tile can do from an artistic and design perspective and how digital printing is greatly enhancing the visuals possible in tile. The presentation was held at the Florida Museum of Photographic Arts in Tampa, Fla. and included a continuing education unit, further discussion about digital printing and a social networking hour for photographers and design professionals.

“We want American Olean to be a major player in new designs, not just commodity products,” said Williams Pontel, commercial sales manager for American Olean. “We are now including products in our line to really catch the attention of designers. Some of the new products that we are proudest of are achieved through our Reveal Imaging digital printing technology. It was exciting today to educate these designers on what tile can mean to their designs and artistry.”

“New tiles such American Olean’s Union, Scene and Theoretical feature graphic effects, texture or interesting 3-D elements,” added Pontel.  “These products show the potential of what you can do with digital printing. They really catch people’s attention when they are walking through a space.”

Source: http://www.floorcoveringweekly.com/main/topnews/american-olean-teaches-digital-printing-benefits--23798.aspx